Comments on: What Should Your Marketing be Doing, Anyway? (1 of 4) http://www.coreconnex.com/2008/11/03/what-should-your-marketing-be-doing-anyway-1-of-4/ Business Systems for IT Service Companies Mon, 08 Mar 2010 04:50:33 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Derek Brown http://www.coreconnex.com/2008/11/03/what-should-your-marketing-be-doing-anyway-1-of-4/comment-page-1/#comment-87 Derek Brown Mon, 29 Dec 2008 11:14:44 +0000 http://www.coreconnex.com/?p=1042#comment-87 It’s pretty safe to say that the cost of customer acquisition will usually be more than the cost of customer retention. If you have a net 10% client revenue loss in a year and want to grow 20% that means you need to do marketing to have a 30% increase in business. That’s not to mention that your most effective marketing to increase revenue is probably from your existing client base. So job #1 in growing your business is keeping the business you have and driving your customer satisfaction as high as you can. If you haven’t read “The Ultimate Question” by Reichheld I highly recommend you do. And that’s clearly where CoreConnex CRM comes in. You need improve your efficiencies and ability to give your clients high service levels – in a way that doesn’t mean working more hours. I’m working on the next installment but a bit behind with being busy as a one-armed wallpaper hanger myself these days – oh and there was that little holiday to a delightful Thailand island  Thanks for the comment!! I’ll check in with Tony on integrating CoreConnex into the marketing strategy. It’s pretty safe to say that the cost of customer acquisition will usually be more than the cost of customer retention. If you have a net 10% client revenue loss in a year and want to grow 20% that means you need to do marketing to have a 30% increase in business.

That’s not to mention that your most effective marketing to increase revenue is probably from your existing client base. So job #1 in growing your business is keeping the business you have and driving your customer satisfaction as high as you can. If you haven’t read “The Ultimate Question” by Reichheld I highly recommend you do. And that’s clearly where CoreConnex CRM comes in. You need improve your efficiencies and ability to give your clients high service levels – in a way that doesn’t mean working more hours.

I’m working on the next installment but a bit behind with being busy as a one-armed wallpaper hanger myself these days – oh and there was that little holiday to a delightful Thailand island 

Thanks for the comment!! I’ll check in with Tony on integrating CoreConnex into the marketing strategy.

]]> By: David Conrad http://www.coreconnex.com/2008/11/03/what-should-your-marketing-be-doing-anyway-1-of-4/comment-page-1/#comment-86 David Conrad Thu, 25 Dec 2008 00:07:58 +0000 http://www.coreconnex.com/?p=1042#comment-86 Wow Derek, you really got me thinking. I know that as a "one man IT business", all too often, creativity, energy and focus are difficult to maintain. Maybe because of this "reason" or that "reason", hats being worn, and on and on... So, thank you Derek Brown and Peter Drucker for a perfect job description for someone in my position. Clearly defined: "customer creator". I'll spare everyone the "sports/performance" analogies, but I'm going to use this key point of focus to improve my business. Now I'm thinking about how your customer creation stages can be applied to the CRM capabilities of CoreConnex. Looking forward to final parts of your articles. -dc Wow Derek, you really got me thinking. I know that as a “one man IT business”, all too often, creativity, energy and focus are difficult to maintain. Maybe because of this “reason” or that “reason”, hats being worn, and on and on…

So, thank you Derek Brown and Peter Drucker for a perfect job description for someone in my position. Clearly defined: “customer creator”.

I’ll spare everyone the “sports/performance” analogies, but I’m going to use this key point of focus to improve my business. Now I’m thinking about how your customer creation stages can be applied to the CRM capabilities of CoreConnex.

Looking forward to final parts of your articles.
-dc

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