Sales & Marketing Posts

Learn to Use Telecom Resources You Didn’t Know You Had (Part 1 of 3)

IT service companies and telecomunications companies are always competing for the attention of business decision makers, but have never quite figured out how to collaborate well together to make sure the client is getting the most value from the technology solution they need. In this series of blogs I hope to enlighten you on how best to use telecomunication experts…

Gain Competitive Advantage with SLAs (1 of 4)

Why do SLAs matter?
Service Level Agreements (SLAs) are common with large companies and large IT providers. But only a few small IT service companies have figured out how to take advantage of SLAs for their small business clients. Yet, ifthese small service companies handle it right, SLAs can be a great tool for selling new business, converting existing clients…

How To Say No and Keep Negotiating

Experts in time management often say that 20% of our customers take up 80% of our time. With just a few customers taking up a disproportionate amount of time, it is essential to learn how to say no, and still keep that conversation going. That’s right, say no. Not the no you have heard parents say to children, but another…

Customer value equation

CoreConnex has conducted extensive research into the needs and requirements of senior business managers and small business owners. The purpose of this research is to get a better understanding of how small business make decisions to outsource various aspects of their business.

It is interesting to know that many companies make the decision to outsource technical service when a crises…

Networking for Those Building Networks

As Software-as-a-Service applications proliferate through the Internet (‘The Cloud’) many smaller businesses are getting used to the idea of using a browser for their computing needs. The same can be said for networking with others on social networking sites like LinkedIn or IT Link. Social networking on the Internet is about building relationships, sharing knowledge and building a community of…

5 Ways to Improve Your Service Offerings & Bottom Line Immediately!

Do you have a clear idea how you want to grow your IT service business?  There are so many service paths and potential offerings that many IT companies spread themselves too thin. This usually results in confused clients and employees and ultimately a loss in business momentum.

The ‘sweet spot’ in growing your business is finding the balance between adding…

Make the Decision Today to Be More Valuable to Clients

Do you have a clear idea how you want to grow your IT service business?  There are so many service paths and potential offerings that many IT companies spread themselves too thin. This usually results in confused clients and employees and ultimately a loss in business momentum.

The ‘sweet spot’ in growing your business is finding the balance between adding…

Negotiating Trust Back Into A Relationship

Negotiating with someone you do not trust is challenging, and in some circumstances, that cannot be avoided. Two common questions often arise when faced with negotiating with the untrustworthy: “How do I negotiate with someone I do not trust”, and “wouldn’t I have ‘sucker’ written on my forehead?” When faced with a situation where you must negotiate, and you do…

Getting What You Want At The Bargaining Table: Three tips on setting goals

When is the last time that you sat down to think about your goals for an upcoming negotiation? If you are like many others, you have not considered this question beyond thinking about price. There is much more to setting negotiation goals than hitting a certain price point.

By setting a goal, you are setting your roadmap for success. Studies…

Tradeoffs Small Businesses Face When Outsourcing IT

Most small and medium businesses view the question of IT outsourcing as a simple yes/no decision. But with a little closer inspection, there are many forms of outsourcing being applied today and the right combination can make a huge difference for most companies.

A recent survey by CoreConnex showed that 66% of small companies (10 to 50 employees) and nearly…

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