Grow your business using better financial intelligence | Corelytics financial dashboard

In my last blog (What Should Marketing be Doing Anyway?) I introduced the concept of a Client Creation Factory and discussed the three stages of building that factory – understanding the first stage (your Prospect Pipeline) is key to building a productive and healthy factory that yields increased revenues.

Your pipeline is your identified opportunities for future revenue. It’s a…

Many VARs, MSPs and IT service firms know at some point they need to market their services, but often ask themselves, “What should marketing be doing for our business?”  While the common thought might be something nebulous like “building awareness” or perhaps “generating leads”, the truth is many companies like yours struggle to get this right.

I’ve always liked Peter…